ALBERTI RECORDS, 1946-2001
Sam McPheeters
from Punk Planet # 47
Alberti Records of California has closed its
doors after 55 years as a vinyl manufacturer. Although I've covered four
states since first dealing with Alberti in 1993, fate had me living a
mere half hour down the freeway by the time they'd called it quits. The
final announcement was made by mail. Being the closest label-owner made
me the first to receive the letter, and the bearer of bad news to other
anxious label-owners. We had been given exactly one week to clear out.
After next week there will be no here at all [sic?], the doors
will be locked and the keys to the company will be turned over to our
lawyer, read the impenetrably bleak announcement. After that point
anything remaining here will be sent to the dump. "No here"?
The dump?? That sounded hopeless indeed. A lot of record labels started
emailing me. I suddenly found myself popular.
When I and Andy and Andy's van arrived at their
plant in Monterey Park on the 18th, I was armed with a mandate to retrieve
all parts for nearly every Vermiform, Kill Rock Stars, 5RC, Punk In My
Vitamins and Paralogy record pressed in the nineties, over 180 titles.
I also packed; a clipboard, detailed notes on every release by name and
catalog number, magic markers, liability waivers (removing our right to
sue in case of injury on their now-uninsured premises), a bottle of Bushmills
whiskey, a red Christmas bow and two pairs of wollen winter gloves unearthed
from the pre-California section of my closet. Ebullition Records owner
Kent McClard greeted me at the door with a hearty handshake. The last
time I'd seen him was 8 years ago, and I'd placed my first call to Alberti
from his living room.
The whisky & xmas bow were for plant manager Frank
Scalla. My 8-year phone relationship with Frank had left me anxious over
meeting the man in person. Mordam employees had described him as "an
old hippy". I'd pictured him more like the late actor Jack Nance
in his "Blue Velvet" role, gruff beyond gruff. It was a little
jarring to see the place in person. For all the rumor surrounding Alberti,
I don't know a single label owner who's ever set foot in the place. Kent
admitted this was his first time at the plant (while on tour three years
ago, I'd made arrangements to "swing by".... I'd heard later
that my last minute no-show had actually been considered as rude an offense
as the $500 bill I'd temporarily stiffed them for). Frank appeared. His
Wilfred Brimleyish mustache surpassed all expectations. Following him
was Bill Alberti, the middle-aged and mannerly grandson of the company's
founder. We made our introductions and ceremoniously signed the waivers.
"Any injuries around here?" one of us asked in half-mock nervousness.
"Welllll.... let's see," Frank said, stroking that incredible
mustache. It was like seeing a famous radio DJ in the flesh. "One
guy got three fingers crushed in a press a while back. That's about 2,000
pounds per square inch."
Kent directed us into the snarled interior of
the assembly room. It was a little hard to get a visual grasp on the place
- stuff, stuff and more stuff sprawled in all directions, crammed into
loose boxes, shoved under tables, piled around trash cans. Andy &
I were directed to six tidy, narrow aisles along the east wall. "Here's
your stuff," said Kent, pointing. On a certain shelf I found a neat
stack of all my mothers - the solid nickel master record that the more
brittle and short-lived pressing plates are born of. Almost every release
I'd ever pressed was here. One aisle over we were shown the endless stacks
of paper labels and pressing plates. "Isn't it kind of disturbing
seeing everything at once?" asked Kent, laughing. It was. All my
triumphs and all my mistakes were neatly arranged and covered in a fine
layer of dust. The entire space resembled a monastic library, faithfully
maintained over the eons by dedicated monks. Except for the overhead hum
of fluorescent lights, the room was silent. The winter gloves had been
a false alarm... we'd expected loose stacks of razor edged mothers and
had instead found each sealed cleanly in its own manila envelope. Flipping
through these manilas released small eddies of fetid crypt air. I felt
like the world's luckiest archeologist. The relevance of particular artifacts
made it a little hard to concentrate. Here and there were the very plates
that had pressed some of the most significant albums of my formative years,
long before compact disks were a twinkle in anyone's eye. Andy threatened
to stab me with the (presumably) sharp edges of the Fresh Fruit For Rotting
Vegetables mothers. I menaced him with Flipper's "Gone Fishin'".
Long Gone John of Sympathy For the Record Industry emerged from a further
aisle. "I've got over five hundred titles here", he said morosely,
to no one in particular.
Behind the assembly room we found an equally spacious
loading dock. Here were hundreds upon of hundreds of boxes, frozen in
bankruptcy - some loaded on pallets, some buried, some loose. A bound
tower of Lookout Records cartons teetered off an eye-level ledge at a
crazy 45 degree angle, like part of a lame Universal Studios theme park
ride. The clutter extended across the breadth of the room and continued
into a second story loft, receding into darkness. Andy pointed to a series
of aisles underneath the loft, also dark. Bill told us this was "mostly
old stuff". We flipped the lights and gingerly started down the corridors
of this auxiliary lost library. Faded boxes of labels hinted at the company's
history; "Wild West Recordings of Rialto, CA", "Kick Khadafy's
Butt", the "Erotic sounds of Love" series, the "Black
Political Power" series. My excitement at certain Rollins Band labels
paled next to Andy's near swoon at the sight of certain Nuclear Crayons
labels. The timer light for this section kept shutting off, leaving us
a few private moments to contemplate our immediate find as the other fumbled
back to reset the switch.
On the 19th we brought a truck. And my mandate was widened
- Jade Tree, Troubleman, early Slap A Ham, a stray Mr. Lady mother. I
made arrangements for more people, feeling like the begrudging spy from
Our Man In Havana - slowly hiring on sub-agents to help with the
dirty work. We spent the morning loading pallets. Alberti had always kept
strict east coast business hours, 6AM to 2PM. I'd been told this was because
Monetery Park is "a hellhole". Standing by their loading dock
in the cool dawn air, surveying the hills and swaying cypresses behind
the plant, I wondered why. By eleven I understood. Outside the sun was
merciless, the perhaps 40 feet of loading area a scorched airport tarmac.
Inside, the oxygen was flat and wrong. Bill Alberti good-naturedly chuckled
at my pampered discomfort. "This is like heaven to us. When those
presses start up, it gets to 110 degrees in here."
Ken from Prank and Mike from Broken Records arrived
mid-morning. They'd left San Francisco at 2AM and appeared grim. Andy
and I clawed through boxes with the euphoria of those disoriented by hot
manual labor. When Bill Alberti found me perched between shelves &
pallet, 6 to 7 feet over the concrete floor, he politely asked if I might
consider using their ladder. "No, we want to do this! We signed waivers!!"
"Fifty five years and only one behanding," Andy added, giddy.
"I think your safety record speaks for itself!" Later in the
day, Long Gone John unearthed a dozen boxes of old Redd Foxx 7"s,
pressed on the Dooto label several centuries ago. A very quiet and intense
period of looting occurred until someone (me?) pointed out that we couldn't
all sell these on eBay at once.
On the third day we reverted to scavenger hunts from my list. The dark
loft was revealed as a graveyard of Alternative Tentacles jackets. Andy
and I discussed which important mother would look the prettiest mounted
on his wall and installed with one of those crafts store clock innards.
On the envelope for the KRS 250 stampers I read: PUT BACK IN NOTHING WRONG
WITH THIS PLATE SOMEBODY WAS LOCO. I overheard the familiar disembodied
Frank voice, explaining to the telephone: "this would've been our
fifty fifth year." On a Kill Rock Stars box I found a sad, hand-drawn
heart, crudely crossed out with magic marker. It seemed emblematic of
something. I used a lull to debrief Bill Alberti. How long had they been
in this building? (Since Eisenhower.) How long had Frank worked here?
(Since Ford.) Had they ever refused anything on grounds of content? (Never.)
Did he listen to any of the records he'd pressed, for enjoyment? (back
in the seventies). Any problems with bootlegs? (They'd been raided by
the FBI thirty years ago, but CDs had made the issue irrelevant by the
80's.. "after a while the FBI wouldn't even return our phone calls.")
We discussed some of the financial events that had led to the company's
demise. An estate battle resulting from the death of Mr. Alberti (Bill's
father and the plant owner) earlier in the year had triggered the final
cash drain. But the economics of vinyl, no surprise, had been on a steady
decline for the last decade. By 2001, their main customers were Mordam
labels and Ebullition. And certain Mordam labels had stopped paying (he
didn't mention any names and I didn't ask). "McClard always paid
up front," said Bill. "He's a hell of a guy." Andy called
out from the other side of the room, "what's this thing?" Bill
showed us the recycler - used for removing paper labels from "remil".
Andy picked up a chipped label, excited - "Hey... it's Brown Reason
To Live!". Bill examined the shard, then looked up, stumped.
"Is this a good record?"
On Friday we made one last van trip. Loading finished
before 2. Our repeated offers to treat Frank & Bill to lunch were
bordering on the awkward. Bill hemmed and hawed and finally said he wouldn't
have the time. Frank laughed and roared off on his forklift, cigarette
dangling. I searched for more stray parts and found a few. A representative
from a rival plant arrived, thumbing through his own inventory for different
record labels (I might need to do business with him someday, so; no names).
We introduced ourselves. "Our place is nothing like this", he
said, nodding towards the disorder of the assembly room. "Actually,
their plates and mothers were exceedingly well organized" I said,
blushing at this man's terrible rudeness. Insulting Alberti at this stage
seemed like head-butting a lymphoma patient. "Yeah, ok," he
continued, "but... I mean, look at this place. We're nothing like
this."
Bill agreed to take us on a quick tour of the
pressing station before we set out. This was the dark cavern behind the
assembly room, one I'd only peered in. He hit the lights, illuminating
the mechanical guts of the operation. The drama of insolvency had seemed
to overwhelm Bill, but here he was in his element - a guy as versed with
steam-release valve mechanics as he was with a spreadsheet. We passed
sacks of shiny pellets from Keysor corp of Saugus, CA. This was Alberti's
prime number - raw vinyl. I'd pictured it simmering in vats of blurpy
liquid. In person, it more resembled cattle feed, bagged and unpretentious.
We were shown to the record presses, large Semi-Automatic SMT's (for Southern
Machine & Tool). There didn't seem to be anything automatic about
these monsters. Each stood chest level, a weird jumble of pipes intersecting
pipes, secured at points with 5 inch bolts that would be better suited
to the bowels of a supertanker. "These cost us $70,000 apiece."
Even with the overheads, the room remained a dreary and atmospheric place.
Random spots of machinery were illuminated by stray beams of light strobing
through the roof fans. The windows were clouded with years of calcium
deposits. Nearby, a woman in a bikini gazed at us from a faded 1986 Thermoking
Of Indiana calendar. "They're worth about $200 now," Bill added
softly. He tugged on a jutting tube and a set of metal jaws rolled out
and popped open. A faint hiss rose from somewhere deep inside the machine.
He showed us where water cooled the system, where steam entered, where
the plates and hot blobs of wax were inserted for pressing. I asked how
many records one machine could make in a shift. "1,500 records can
be pressed on one machine in any 8 hour period.... that's if there's no
bullshitting around." My heart sank at the inhumanity of the work
I'd commissioned without regard for labor, as if I had been ordering up
an endless series of pay-per-view movies. Bill added: "This is where
it really gets hot".
I asked to use the office phone. A pang
of gloom registered when I found my own name at # 27 on the speed dial.
I'd lived in California for two years at this point. Why hadn't I visited
earlier? Why, at the very fucking least, hadn't I sent a sympathy card
when Mr. Alberti passed away? These opportunities to verify your humanity
are rare and irretrievable. Clearly I hadn't been the worst financial
offender (disclosure; I was, at a point in '97, a year behind in my Alberti
bills. I also caught up in '98 and even prepaid for a batch of repressings,
a rarity among the Mordamed. I'm not sure if this all equals out). But
I had acted in collusion with every other stupid, thoughtless record label
by default. It was too late.
We shook hands out front, the van packed.
Bill and I exchanged email addresses. I told him I'd send lists of AWOL
plates. The sun continued to bleach cardboard in an overflowing dumpster.
"Well." I paused for a moment, unsure what to say. "What
now?"
Bill shrugged. "Start over, I guess."
copyright 2001 Sam McPheeters
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